Having a professionally designed Magento website is not enough to make your eCommerce brand a success. If you want to increase your conversions and make a profit, you need to be driving plenty of traffic to your store. To give you a helping hand in growing your eCommerce traffic, we’ve shared five simple ideas for you to implement in 2015.
1) Create captivating blog content
How many times has an interesting blog article captured your attention and encouraged you to visit the brand’s eCommerce store? We bet it’s happened several times!
Creating captivating blog content is one of the best ways to grow your Magento eCommerce traffic. From industry news to opinion pieces and advice articles, there’s plenty of content you can share to keep users interested and show off your expertise. What’s more, you can also incorporate visual content like video and infographics into your blog posts to drive even more traffic to your Magento website.
The better your content is, the more likely people are to visit your store, so it’s well worth the time you spend creating captivating blog posts.
2) Share interesting press releases
Another great way to grow your Magento eCommerce traffic in 2015 is to share interesting press releases related to your brand and industry. For example, if you are launching a new product on your eCommerce site, you can tell the world by writing a press release. Relate it to a real-world situation and online and offline news outlets may even pick up the story, helping to drive even more traffic to your Magento store.
3) Sign up to Pinterest
If you haven’t already, we highly recommend signing up for a Pinterest business account. Our reason being that besides Facebook, Pinterest is the top social media site for traffic referral. Creating pin boards featuring pins from your Magento website, as well as other related images will be great for engaging other users and encouraging them to visit your site.
All pins from your Magento website will keep their original link, so if someone clicks through, they will be taken directly to the product page. Be sure to include Pin It buttons on your Magento site, so that other users can share your products as pins too. The more pins you get, the more people you’ll reach, giving you a greater chance of driving more traffic to your store.
4) Work with influencers
Working with key influencers in your industry is a great way to grow your eCommerce brand and drive more traffic to your Magento website. Key influencers are industry bloggers, popular social media users and celebrities that have the power to influence buyers’ purchasing decisions.
Use social media to connect with key influencers in your industry. Engage with their tweets on Twitter, share their posts on Facebook and find out if they would be interested in reviewing your products.
Influential bloggers have the potential to make your eCommerce brand a big success in a short time period, so it’s definitely worth investing your time in connecting with them.
5) Start a YouTube channel
One of the best ways to grow your Magento eCommerce traffic in 2015 is to create engaging video content for YouTube. From product demonstrations, to Q&As and behind-the-scenes footage, there are plenty of ways you can engage your target audience and drive them to your Magento website.
Be sure to integrate your YouTube videos with your Magento store, blog and social media pages too. YouTube videos are much more engaging than text-based content and will keep people on your site for much longer, thus reducing your bounce rate. They can also contribute to user experience and those all-important conversions.
You may have noticed that YouTube videos regularly show up on search engine results pages. Google loves YouTube content, so if you want to improve your rankings and drive more traffic to your eCommerce site, we highly recommend giving YouTube a go.
Need expert help growing your Magento eCommerce traffic? Get in touch with our Magento marketers today.
Image credits: Lady Madonna and Rego