eCommerce SEO Agency

Product pages are one of the most important parts of any eCommerce website when it comes to SEO. They’re often the first page potential customers land on when they search for specific items, so it’s crucial they’re properly optimised. The goal is to make these pages as informative and engaging as possible while keeping them SEO-friendly.

Start by writing unique and detailed product descriptions—don’t just copy and paste manufacturer text. Include keywords naturally, but don’t overdo it. Adding high-quality images, customer reviews, and FAQs can also help your page stand out, both for search engines and for customers.

From a technical side, things like fast page load times, mobile-friendliness, and schema markup (which helps search engines understand your content) are must-haves. The better your pages perform, the more likely you are to see an increase in organic traffic—and in turn, eCommerce sales. Small tweaks here can make a big difference!

In addition, category pages (or catalogues) might not get as much attention as products when uploading content, but they play a key role in helping online stores rank better and improve user experience. Think of them as the main “doorways” that guide shoppers to the products they’re looking for. They also give you the chance to target broader search terms, like “kitchen appliances” or “men’s jackets.”

To make your category pages work harder for your SEO, you’ll want to focus on a few key things. Add a short intro at the top that explains what the category covers, and sprinkle in relevant keywords naturally (but don’t go overboard). Make sure the navigation is clear, and use internal links to connect to subcategories and related products.

By keeping your categories well-organised and optimised, not only will customers find it easier to browse, but search engines will rank your site higher too. Over time, this leads to more traffic and, of course, more sales for your eCommerce store.

An SEO audit includes a comprehensive analysis of your online store and technical aspects, such as on-page elements, and off-page factors to identify areas for improvement.

Audits should always tailored to your specific situation, and in the case of eCommerce SEO audits, this includes areas specific to online retailers such as analysing transactional keywords, reviewing category and product page optimisation, and various other technical SEO factors that are critical to the success of an online store.

Ideally, they should be conducted at least once a year or whenever significant changes are made to your website to ensure ongoing optimisation but also to adapt to Google’s changing algorithms. This also somewhat depends on how much SEO work is being done on a monthly basis, as well as the amount of traffic hitting your site.

For higher-traffic sites or eCommerce businesses that place a lot of effort into SEO, semi-annual or quarterly audits might be more suitable.

Identifying your target keywords is crucial for attracting potential customers who are looking to find products like yours, allowing you to optimise your content accordingly.

eCommerce SEO experts will ensure the right kind of keyword research is carried out. This means considering their search intent and evaluating different search types relevant to your business, including both transactional and informational keywords.

This helps increase your return on SEO investment and ensure your eCommerce site gets in front of your target audience at all stages of their journey.

If you’re running an eCommerce brand and you’re not using Google Search Console, you’re missing out on a goldmine of insights. This free tool from Google helps you see how your site is performing in search results and points out any issues that could be holding you back.

For example, it can show you if search engines are struggling to crawl certain pages, if there are errors in your website structure, or if any pages are loading too slowly. It also gives you a clear breakdown of the search terms people are using to find your site, which can be a huge help when fine-tuning your SEO strategy.

Another major benefit? You can submit your sitemap directly to Google Search Console. This ensures that all your product pages and category pages are properly indexed, which is especially important for larger eCommerce platforms. All of this combines to help boost your site’s online visibility, making it easier for customers to find you and driving more traffic to your store.

Ensuring your SEO strategy and overall digital marketing can be measured using tools like Google Search Console, Google Analytics, and rank tracking tools will be essential.

We measure the success of SEO efforts through key performance indicators such as search engine rankings, organic traffic, and, most importantly, direct return on investment. Using specialist tools like Rank Tracker, we monitor the impact of our SEO efforts on a continual basis to ensure we’re on the right path and achieving higher rankings.