By choosing Magento as your eCommerce platform you will already stand a good chance of your online store being a success; however you can increase your chances of success even more with a strong Magento marketing strategy. Marketing is all about creating a persona for your eCommerce brand and sharing it with your target audience. The more they believe in your brand and its values, the more likely they are to buy your products and become loyal customers. Here we’ve shared some of key activities that will contribute to your Magento marketing strategy.
Broadcast your message with Magento
SEO
SEO is an important part of marketing your website. It’s all about making your Magento eCommerce store search engine friendly, so it stands a high chance of ranking well for relevant keywords. The great thing about Magento is that it comes with SEO friendly features out of the box. With customised URLs and the chance to create meta information, you will find it relatively easy to optimise your site. You can also improve your store’s search engine rankings with SEO modules for Magento.
In order to improve your Magento SEO, we recommend starting a blog. Creating high quality, relevant content featuring your keywords naturally is a great way to grab the attention of search engines and show your expertise.
PPC
Pay per Click marketing is great for driving traffic to your Magento landing pages. Results are almost instant and you can spend as much or as little as you want to. PPC marketing can be a little confusing if you’re new to it but if you need any help, you can always get in touch with the Magento eCommerce agency.
Social media
Today all Magento merchants need to promote their stores on social media and use the platforms to build up loyal followings. Remember that it’s important not to just post links to the products listed on your Magento site. You need to create meaningful content that is useful to your target audience in order to gain their trust and win their custom.
Email marketing
Email marketing is great for driving traffic to your Magento store. Personalise your emails with unique product recommendations based on customers’ previous order history (something you’ll be able to view in the Magento admin panel.) You can also share coupons for your Magento store as an incentive for them to make a purchase.
Magento marketing modules
Head to the Magento Connect store and you’ll find a whole category of Magento marketing modules. From SEO and email marketing to social media integrations, there are plenty of modules that can help you improve your Magento marketing strategy.
For more information about marketing your Magento website, feel free to get in touch with the Magento eCommerce Agency.
Image credit: lumaxart
A selection of our older posts, written by various members of the team between 2015 to 2021.
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