Email marketing will play an important role in your overall Magento marketing and SEO strategy. It is great for engaging customers and driving them through to your website. Here we’ll explain some of the benefits of Magento email marketing and why all merchants should use it.

Benefits of email marketing

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Low cost – Unlike TV, radio and direct mail, email marketing is very low cost. You won’t have to spend money on advertising fees or postage costs. The only cost you may have to consider is if you want to use marketing automation software, however there are a number of Magento extensions that can provide you with all of the tools you need for free.

Target interested customers – Another benefit of email marketing is that you’ll be targeting individuals that have actually shown an interest in your products or services by opting in to receive communications from you. This means you won’t be wasting your time and resources on people who don’t intend to ever buy your products and can therefore benefit from higher conversion rates.

Segmentation – Magento merchants can use extensions to segment their customer data and ensure they are only sending emails to subscribers who meet certain criteria. This allows them to personalise emails and make them more relevant to customers, thus enabling them to achieve higher conversion rates.

Calls to action – There aren’t many marketing channels that allow customers to go from seeing an offer to making a purchase with just a couple clicks of the mouse but email marketing is one of them. Create Magento marketing emails with strong calls to action and you’ll be increasing your conversions in no time!

Tracking – By using effective Magento email marketing extensions (see a list below), you will be able to keep track of your emails and see how effective your campaign is. Most email marketing extensions for Magento will allow you to track opening, click-through and conversion rates so you can see which campaigns do well and which require improvements. This can help Magento merchants come up with a successful formula for email marketing.

Email marketing extensions for Magento

Magento merchants can make email marketing easy by integrating their web stores with one of the extensions from the following popular marketplaces:

• Adobe Commerce Marketplace
• Mageplaza
• aheadWorks

Here at the Magento eCommerce Agency we specialise in creating email marketing campaigns for Magento eCommerce stores. If you’re thinking of outsourcing your email marketing to expert digital marketers, get in touch today!