This week it was announced that Forrester Research, has named eBay Enterprise as one of the top B2b commerce suite vendors. In the report ‘The Forrester Wave: B2B Commerce Suites, Q2 2015” they cited eBay Enterprise as a strong performer among the eight most significant vendors in B2B ecommerce.
Magento – a comprehensive ecosystem
eBay Enterprise is of course the owner of Magento – one of the world’s leading eCommerce platforms. The Magento Enterprise Edition, which is aimed at larger organisation and global companies, provides a comprehensive ecosystem, giving them the opportunity rapid cost effective market penetration. It also offers unrivalled scalability, giving organisations the opportunity to expand their B2B commerce solution whilst expanding.
One of the reasons why Magento is so popular is that it provides a wide range of functionality, features and extensions as well as an active open source community.
It also boasts a time to market unrivalled by all other B2B commerce suite vendors.
Extensive global support
The platform is also noted for its large scale support infrastructure, with over 4,300 Magento certified professionals and also over 260 solution partners around the world. Anyone using the Magento Enterprise Edition can have the peace of mind of being able to access support speedily and at an affordable price. These vendors are also there to help organisations extend and develop their Magento stores, increasing their features and capabilities to meet the needs of their customers.
Providing a cost effective alternative
In its report, Forrester also speaks of eBay Enterprise’s ambitious expectations for Magento. It is noted for the fact that it provides an affordable highly customisable solution, giving manufacturers, wholesale distributors and brands the opportunity to engage a quality B2b eCommerce platform, without having to resort to an expensive and complex solution offered by one of the ‘big 3’ software firms.
Whilst the price point is attractive, other reasons for choosing Magento included its wide choice of implementation partners, the flexibility / versatility of Magento and its massive variety of B2B extensions which allow organisations to create a completely unique solution.
Thanks to Magento’s customisability options, merchants can change their sites as much as they wish to. Some contributors to the report even said they make changes to their Magento eCommerce store’s every day.
B2B business with a B2C type experience
Something that makes Magento stand out from other platforms out there is the fact it offers B2B businesses the opportunity to create a B2C-like experience for their customers. With the use of themes and extensions, Magento merchants are able to deliver an exceptional user experience to clients, whilst making the most of selling opportunities, with features like cross selling and up-selling.
More good news for eBay Enterprise
As well as having their eCommerce platform ranked as a Strong Performer, eBay Enterprise is also the number one supplier of eCommerce platforms to the top 1000 Internet retailers. This is a title it has held for three consecutive years now. eBay Enterprise has also topped the Internet Retailer 2015 Europe Top 500 for two years running.
Magento is currently dominating the eCommerce market, powering over 240,000 sites around the globe. Magento is the world’s most implemented eCommerce platform and with so many benefits it’s hardly surprising!
Whether you run a B2B business or a B2C company, Magento is sure to impress. Find out more about the platform and how it can contribute to the success of your organisation by getting in touch with Magento eCommerce Agency today.
Image credit: Dmitry-fediuk