eCommerce SEO Agency

An SEO audit includes a comprehensive analysis of your website’s technical aspects, on-page elements, and off-page factors to identify areas for improvement. Audits should always tailored to your specific situation, and in the case of eCommerce SEO audits, this includes areas specific to online retail such as analysing transactional keywords, reviewing category and product page optimisation, and various other technical SEO factors that are critical to the success of an online store. 

SEO audits should be conducted at least once a year or whenever significant changes are made to your website to ensure ongoing optimisation. This also somewhat depends on how much SEO work is being done on a monthly basis, as well as the amount of traffic hitting your site. For higher-traffic sites or stores that are placing a lot of effort into SEO, semi-annual or quarterly audits might be more suitable.

Keyword research is crucial for identifying the terms your potential customers are using to find products like yours, allowing you to optimise your content accordingly. Good keyword research will also allow you to get in front of your target audience at all stages of the buyer’s journey. This means considering their search intent and evaluating different search types relevant to your business, including both transactional and informational keywords. This helps increase your return on SEO investment in the short-term as well as long-term.

We measure the success of SEO efforts through key performance indicators such as search engine rankings, organic traffic, and, most importantly, direct return on investment. Using tools such as Google Analytics, Search Console, and Rank Tracker we monitor the impact of our SEO efforts on a continual basis to ensure we’re on the right path and achieving the results expected.