eCommerce CRO Agency

For eCommerce businesses, CRO is a no-brainer. It’s not just about boosting sales right now; it’s about building long-term customer loyalty. Think about it: if your website is easy to use, loads quickly, and feels trustworthy, people are going to come back. They’re also more likely to spend more per visit, which means your average order value goes up.

However, CRO can also span mico-conversions, i.e. the smaller things that make a difference overall, such as brochure clicks and newsletter sign-ups. CRO doesn’t just boost your revenue in the short-term but also in the long-term giving you transparency over all marketing activities and the ability to fine-tune them as needed.

CRO agencies like us focus on stuff like fixing confusing navigation, improving mobile experiences, and tweaking page designs to reduce bounce rates. And here’s the kicker—CRO can save you money. Instead of spending more on ads to bring in traffic, you’re getting more out of the visitors you already have. That’s the kind of win every eCommerce business needs.

A UX audit includes a comprehensive analysis of your website’s user experience, identifying areas for improvement in navigation, design, and functionality. The outcome of a UX audit is an actionable set of suggestions that we can test for improving your UX and overall CRO.

This really depends on your business and the number of customers you get.

Split testing should ideally happen regularly if you want your site to keep performing at its best. The key is consistency. If you’re getting steady traffic, you should always be testing something—headlines, images, CTAs, you name it.

But if you don’t have the time or expertise to do it yourself, working with a conversion rate optimisation agency can be a smart move. Many store owners choose to hire an eCommerce CRO agency to undertake one-time conversion optimisation projects. This can be just as effective in many cases as it can help uncover deep underlying issues that have gone unnoticed for a long period of time and make data-backed changes that actually move the needle.

It’s not just about a single number. Sure, your conversion rate matters, but other key metrics like average order value, bounce rate, and customer lifetime value are just as important.

A good CRO team will track all of these, plus things like user behaviour and traffic patterns. The idea is to look at the big picture—what’s working, what’s not, and how the changes you’re making are improving the overall health of your business.

As an eCommerce CRO agency, we don’t just “talk the talk”, we measure the success of CRO efforts through key performance indicators. The ultimate goal of conversion optimisation is to increase the number of orders and the total lifetime value of conversions, so this is exactly what we measure when working on your site.

At the end of the day, it’s about making sure every visitor counts.

If you don’t know how people are using your site, you’re basically guessing when it comes to improving it. By looking at user behaviour—like where they’re clicking, where they’re scrolling, and when they’re leaving—you can pinpoint what’s working and, more importantly, what’s driving people away.

Tools like heatmaps and session recordings are incredibly useful for this. They give you a clear picture of how visitors interact with your site.

Let’s say you notice a lot of people drop off right at the checkout stage. That’s a red flag. It could mean your payment process is too complicated, your shipping costs aren’t clear, or maybe there’s just something distracting users from completing their purchase.

On the flip side, you might find a product page where people spend a ton of time and add items to their cart—this tells you that something about that page is working well, and you might want to replicate it elsewhere.

The insights you get from user behaviour help you make smarter changes. It’s not about guessing; it’s about using real data to drive ongoing optimisation. And when you do that consistently, you’re going to see higher conversion rates and better results for your eCommerce business.

We use a mix of industry-standard tools to ensure our CRO strategies are data-driven and effective. Some of the key tools we regularly rely on include Google Analytics, which is essential for tracking overall site performance, traffic, user behaviour, and key conversion metrics.

Tools like Hotjar and Crazy Egg are both excellent for heatmaps and session recordings, giving us a visual representation of how visitors interact with your site. CRO tools like these help us fine-tune conversion rates and track real user activity such as clicks and scrolls, so we can understand the customer journey in detail.

Additionally, Google Tag Manager makes it easy to manage tracking tags without affecting site speed, ensuring we collect all the necessary data to improve your CRO efforts.

CRO isn’t something you just “set and forget.” It’s a process, and to stay ahead, you’ve got to keep testing and adjusting. Why? Because the way people shop online is always changing. What worked last year—or even six months ago—might not work anymore.

For example, you might notice that more people are shopping on mobile devices now than ever before. If your site isn’t performing well on smaller screens, you’re probably losing sales without even realising it. Ongoing optimisation lets you catch these shifts and adapt before they become bigger issues.

It’s also about staying competitive. If you’re not constantly improving your site, chances are your competitors are. Regular testing—whether it’s A/B testing headlines or experimenting with new layouts—helps you find those little tweaks that can make a big difference in your conversion rate.

And don’t forget: your business is growing and changing, too. Maybe you’re adding new products, targeting new audiences, or expanding into new markets. As all of this evolves, so should your site. A CRO team that’s always testing, analysing, and improving will keep you ahead of the game. It’s a long-term investment, but the payoff is worth it.