Magento Guide: Practical Help & Advice on Magento

Discover all of the reasons why Magento is the no. 1 eCommerce platform in our ultimate guide to Magento.

Why choose Magento?

How to Install Magento 2 (Video Tutorial)

In this video from our sister company, we show you one of the simplest methods of installing Magento 2. There are many tutorials out there explaining how to install Magento 2 and even Magento’s own website has a document explaining this process; however, most of these are often tailored to very experienced developers and will include many technical terms some... read more

How to Avoid Major Mistakes on an eCommerce Website

Are you struggling to make sales from your eCommerce website? To give you a helping hand in identifying the cause, we’ve shared a list of 7 mistakes to avoid on an eCommerce website. 1)    Non-responsive design One of the biggest mistakes you can make as an eCommerce website owner (and one many are still making) is not having a... read more

Canonical URLs in Magento – Our Explanation of the Benefits

When promoting your Magento website, it’s likely that you’ll have developed a sustainable SEO strategy (if not, then you definitely need to!). Whilst creating content, optimising pages and building natural links to your Magento website will greatly improve your SEO, there’s also a lot of benefits to be found in using canonical URLs. Not sure what we’re on about?... read more

5 Great Ideas to Grow Magento Traffic in 2015

Having a professionally designed Magento website is not enough to make your eCommerce brand a success. If you want to increase your conversions and make a profit, you need to be driving plenty of traffic to your store. To give you a helping hand in growing your eCommerce traffic, we’ve shared five simple ideas for you to implement in... read more

8 Popular Magento Extensions on Magento Connect – July 2015

Are you looking to spruce up your Magento website and increase its functionality? Check out our July Magento Extension picks from the Magento Connect Store. There’s bound to be at least one that will have you hitting that Install Now button! 1)   One Page Checkout – Free If you find that customers are frequently abandoning their online shopping carts,... read more

How To Test if Your Magento Site is Mobile Friendly

Back on April 21st, Google launched a brand new algorithm designed to elevate the rankings of mobile friendly / responsive websites. It shouldn’t have come as much of a surprise for those who pay close attention to Google, with the search engine releasing a mobile friendly checking tool and mobile friendly search tags late last year. Of course, in... read more

Magento Design Guide

After installing and setting up your Magento website, you will need to start thinking about how you want it to look. In the world of eCommerce, appearance is just as important as functionality, so you need to ensure that your Magento design is attractive and appealing to your customers. Remember that first impressions count. How your Magento store looks... read more

What is a Magento Theme?

One of the great things about Magento is that it’s highly customisable. With the right skills you can get your site looking exactly how you want it to. The trouble is that designing and developing for Magento can be a little tricky. Unless you’ve hired a Magento web design and development team to help you with your customisations, you’re... read more

Where to Get Free Magento Responsive Themes

If you’ve read our post on responsive design, you’ll know just how important it is to have a responsive Magento website. The easiest way to get one is by installing a responsive theme. Many people assume responsive web design is expensive but the good news is that there’s actually a wide range of free Magento responsive themes for you... read more

What is Responsive Design?

With more and more people shopping online using there smartphones and tablets, there has never been a better time to invest in a mobile friendly design. Whilst building a separate mobile website is one option, the better option is to invest in a responsive web design. Here we’ve provided a quick guide outlining the topic of what is responsive design... read more

Other Magento Design Considerations

Looking for inspiration for your Magento theme design? We’ve shared three of our favourite designs from some of Magento’s biggest clients below. Visual appeal When designing your Magento eCommerce site, it’s important to look at it as a customer. What would make you want to stay on the page and make a purchase? Visual appeal is a crucial part... read more

Magento Marketing

By choosing Magento as your eCommerce platform you will already stand a good chance of your online store being a success; however you can increase your chances of success even more with a strong Magento marketing strategy. Marketing is all about creating a persona for your eCommerce brand and sharing it with your target audience. The more they believe... read more

Magento Marketing and eCommerce SEO

It is well worth investing in professional eCommerce design and development services for your Magento store but a great looking, well-functioning site is not enough to make your business a success. In order to make sales and generate profit, you need to spread the word about your business; hence why having a powerful Magento marketing strategy is so important. Today... read more

Magento eMail Marketing

Email marketing will play an important role in your overall Magento marketing and SEO strategy. It is great for engaging customers and driving them through to your website. Here we’ll explain some of the benefits of Magento email marketing and why all merchants should use it. Benefits of email marketing Video source: https://www.youtube.com/watch?v=Lx90bbpXsRs Low cost – Unlike TV, radio... read more

Is Magento SEO friendly?

In order for your eCommerce site to show up on search engines and receive high levels of traffic, you need to improve its SEO. Creating content and building natural backlinks to your eCommerce store will definitely help; however if the code used to build your site isn’t SEO friendly in the first place, you’re going to struggle to get... read more

Magento eCommerce SEO

Magento eCommerce SEO Strategy & AdviceThere’s no sense in building a fantastic Magento eCommerce website, if people can’t actually find it. In order for people to find and visit your website, you need to get it ranking on the first page of Google. The way to do this is with effective SEO techniques. Magento eCommerce SEO strategy & advice... read more

Magento SEO Extensions

There’s no doubt about the fact that Magento is the best free eCommerce platform on the planet. It has excellent out of the box features and is also very SEO friendly, enabling your site to rank well on search engines. However there’s always room for improvement so if you are looking to give your Magento website’s search rankings an... read more

Magento SEO Tips

Having a high quality, professional eCommerce website is great but it’ll be pretty useless if no one can find it. The best way to increase the visibility of your Magento site is to improve its SEO. Here we’ve provided a list of eleven Magento SEO tips to help you optimise your eCommerce website for search engines. 1. Make sure... read more

Magento Marketing Automation

What is marketing automation? Marketing automation refers to software, tools and extensions that are designed for businesses to use to conduct more effective marketing across various different channels, such as email, social media, SMS and websites. As the name suggests, these tools allow businesses to automate repetitive tasks, such as sending out abandoned shopping cart emails and coupons to... read more

Magento Affiliate Marketing

If you are in the process of getting your new eCommerce business off the ground, you may need to think outside of the box in terms of marketing. Sure SEO, email marketing and social media marketing are all very important but if you are looking to give your strategy an extra boost, why not consider affiliate marketing? Here we’ve... read more

Magento Comparison With Other Leading eCommerce Platforms

Setting up your first eCommerce website is a big undertaking and your choice of eCommerce platform can either make or break your chance of success. Therefore it is important to make sure you choose the right eCommerce platform first time round. Your platform not only needs to have great features and functionality so you can build a unique and... read more

Magento Community vs Enterprise Edition

Whether you are looking to set up your first eCommerce store or upgrade to a more robust platform, it is likely that you are considering Magento as one of your options. Magento is easily one of the best eCommerce platforms available, powering over two hundred thousand websites including the likes of Nike, Rosetta Stone and Samsung. If you are... read more

Magento vs Drupal

Today there is a wide range of eCommerce solutions available, with something to suit businesses of all sizes. Whilst many start-ups lean towards platforms like Shopify to meet their needs, those considering scalability and the future of their business are more likely to favour complex solutions like Magento and Drupal. But which is the better choice? Here we’ve provided... read more

How to Use Magento: For Beginners

If you are new to Magento, you may be wondering how exactly you are supposed to use it. Some say it has a ‘steep learning curve’ but by following the hints, tips and guides we have shared below, you should find it fairly straightforward. If you cannot find the information you are looking for on how to use Magento... read more

Magento vs Shopify

Selecting the most suitable eCommerce platform for creating and running an online store is essential. There are a number of great platforms out there but Magento and Shopify are arguably two of the most popular. With both offering different features and benefits, we thought we’d provide a little comparison of Magento vs Shopify, so you can choose the right... read more

Magento vs Opencart

When choosing an eCommerce solution for your business, you will have a wide range of platforms to choose from. Magento and Opencart are two of the most powerful eCommerce solutions available and are therefore the platforms businesses often struggle to choose between. Here we will provide a comparison of Magento and Opencart to help you decide on the right... read more

How to Create a Homepage in Magento

Here we will provide step-by-step instructions for How to Create a Homepage in Magento. 1 - Log in & Find Find Your Homepage If you want to change your Magento store’s default homepage, you will first need to login to your Magento admin panel. In the top navigation bar you will see that it says CMS, click on this and... read more

How to Create a Page in Magento

In order to build up customers’ trust in your company and get your website ranking on search engines, you will need to create interesting and engaging content. One of the great things about Magento is that it has its own content management system, making it very easy for you to create pages full of useful content. Here we will provide... read more

How to Upgrade Magento

In order to keep your Magento store secure and running efficiently, you will need to update it on a regular basis. However upgrading can be quite a tricky process, so it is important to make sure you do it correctly. If you do it wrong, it could cause a number of issues, so if in doubt; contact a professional... read more

How to Add Products in Magento

The process of adding new products to your Magento store is very simple, so providing you follow the instructions below for How to Add Products in Magento, you shouldn’t need help from your web developer. You can also check out our video on the topic. 1 - LoginTo add a new product to a Magento you will first need to... read more

How to Create a Coupon Code in Magento

Creating coupons will help you to attract customers and encourage them to buy your products. They can also help to improve customer loyalty and retention. Here we will provide step-by-step instructions for How to Create a Coupon Code in Magento.   1 - Access Shopping Cart Price RulesLog into your Magento admin panel and click hover over Promotions in the navigation... read more

Magento – Free and Open Source eCommerce

What is open source? We’ve been discussing how Magento is an open source platform but if you are left feeling a little confused about what that means, don’t worry you’re not alone! The source code is the part of a piece of software that most users don’t ever see. It is the foundation of the piece of software that... read more

How to Relate Magento Products to a WordPress Post

If you run a WordPress website but want to start selling your products online, you may want to consider integrating it with Magento. By integrating Magento and WordPress, you will be able to feature Magento products in your WordPress posts, instead of simply just linking to them. Integrating WordPress into Magento with FishPig One of the ways you can... read more

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