"A truly eye opening experience"

From an initial two-day SEO training course we gained the confidence of one of the UK's leading ironmongery manufacturers. We then went on to redevelop their legacy eCommerce website in Magento – a technology where we have established an outstanding reputation, providing them with a bespoke mobile-friendly responsive design, ongoing SEO and a ‘truly eye opening experience’.

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The Challenge

An established online business, Ironmongery Online approached the Magento eCommerce Agency requiring SEO training after receiving one of those dreaded Google penalties. Yes unfortunately, both Panda and Penguin had hit Ironmongery Online hard and it had seriously impacted their rankings, so we undertook a lengthy Magento development and SEO project to help recover the business which had been lost. The task was a massive undertaking, involving hundreds of categories and thousands of products, bespoke design, integration and lots of SEO and copywriting support.

The Solution

After carrying out the SEO training, we carried out a number of technical and marketing audits and helped formulate an SEO and website strategy for Ironmongery Online, which then lead on to the major undertaking of redeveloping their website in Magento. The solution was a fully responsive store, bespoke design, integration with various third-party systems and an extensive content writing exercise to help overcome the duplicate content inherent in the site, not to mention the penalty removal and SEO support.

The next level

From dealing with those pesky Penguin and Panda penalties to Magento migration, development and marketings, we helped Ironmongery Online to take their business to the next level.

From training to delivery



The good news is that the SEO experts here knew exactly what to do to. Not only did we help with training, we helped them get their rankings back on track with our fully managed SEO and marketing service.  

Responsive website design

In addition to SEO services, we worked with Ironmongery Online on the creation of a mobile friendly Magento website. This involved migrating Ironmongery Online from their legacy eCommerce system (which wasn’t meeting their needs) to Magento. We then migrated hundreds of categories and thousands of products to their new system.  

Bespoke customisation and integrations

Of course, our work didn’t stop there! After re-designing their theme, we customised the site with Amazon, eBay and WordPress integration, one page checkout and bespoke module development. We also ensured their new eCommerce website was optimised for search engines, with unique product copywriting to help overcome any Penguin penalties.  

Ongoing digital marketing service

Like many of our clients, Ironmongery Online enjoyed using our eCommerce development and SEO services so much that they decided to take us on as their digital partner. Since 2012 we’ve provided Ironmongery Online with a bespoke digital marketing package including SEO, blog management, PR, infographic design and social media support.  


Responsive Rebuild


SEO Support

Week Turnaround

Amazing Result

A truly eye opening experience

“The SEO training undertaken by our team has been a truly eye opening experience. “

More robust SEO strategy

“Allowed us to structure a more robust SEO strategy that should see our website Ironmongery Online flourish”

Ultimate trust in the team

“The site rankings reflected this work with over 80 keywords improving. I have ultimate trust in the team.”

Hit with a penalty?

If like Ironmongery Online you’ve been hit with a Google penalty and need help recovering your rankings, get in touch with Magento eCommerce Agency today. We also provide a full range of digital marketing services. Call us on 0121 371 0435 for more info.