Why understanding user behaviour is so important in eCommerce Contents hide 1 Creating an SEO Strategy for eCommerce Websites 2 What is User Behaviour Analytics (UBA)? 3 Why UBA is an essential part of any modern eCommerce SEO strategy? 3.1 Common friction points 3.2 Identifying friction points 4 Collecting and analysing user behaviour data 4.1 … Continue reading Creating a Modern SEO Strategy for eCommerce Websites Beyond Keywords: Leveraging User Behaviour Analytics