How to Avoid Major Mistakes on an eCommerce Website

How to Avoid Major Mistakes on an eCommerce Website

Are you struggling to make sales from your eCommerce website? To give you a helping hand in identifying the cause, we’ve shared a list of 7 mistakes to avoid on an eCommerce website. 1)    Non-responsive design One of the biggest mistakes you can make as an eCommerce website owner (and one many are still making) is not having a responsive design. If your site is only designed for desktop,...
Browser Caching Advice for Magento

Browser Caching Advice for Magento

If there’s one thing that all online shoppers have in common it’s a lack of patience. The idea is that online shopping is quick and easy, so if your Magento website is taking ages to load, it’s not going to please your customers. Believe it or not, even a one second delay in your Magento store’s response time can cause customers to click off your site and take their...
Canonical URLs in Magento – Our Explanation of the Benefits

Canonical URLs in Magento – Our Explanation of the Benefits

When promoting your Magento website, it’s likely that you’ll have developed a sustainable SEO strategy (if not, then you definitely need to!). Whilst creating content, optimising pages and building natural links to your Magento website will greatly improve your SEO, there’s also a lot of benefits to be found in using canonical URLs. Not sure what we’re on about? Luckily for you, we’ve provided a quick guide to canonical...
5 Great Ideas to Grow Magento Traffic in 2015

5 Great Ideas to Grow Magento Traffic in 2015

Having a professionally designed Magento website is not enough to make your eCommerce brand a success. If you want to increase your conversions and make a profit, you need to be driving plenty of traffic to your store. To give you a helping hand in growing your eCommerce traffic, we’ve shared five simple ideas for you to implement in 2015. 1)   Create captivating blog content How many times has...
Magento Marketing

Magento Marketing

By choosing Magento as your eCommerce platform you will already stand a good chance of your online store being a success; however you can increase your chances of success even more with a strong Magento marketing strategy. Marketing is all about creating a persona for your eCommerce brand and sharing it with your target audience. The more they believe in your brand and its values, the more likely they...

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