An established online business, Ironmongery Online approached the Magento eCommerce Agency requiring SEO training after receiving one of those dreaded Google penalties. Yes unfortunately, both Panda and Penguin had hit Ironmongery Online hard and it had seriously impacted their rankings, so we undertook a lengthy Magento development and SEO project to help recover the business which had been lost. The task was a massive undertaking, involving hundreds of categories and thousands of products, bespoke design, integration and lots of SEO and copywriting support.
After carrying out the SEO training, we carried out a number of technical and marketing audits and helped formulate an SEO and website strategy for Ironmongery Online, which then lead on to the major undertaking of redeveloping their website in Magento. The solution was a fully responsive store, bespoke design, integration with various third-party systems and an extensive content writing exercise to help overcome the duplicate content inherent in the site, not to mention the penalty removal and SEO support.
The next level
From dealing with those pesky Penguin and Panda penalties to Magento migration, development and marketings, we helped Ironmongery Online to take their business to the next level.
From training to delivery
SEOThe good news is that the SEO experts here knew exactly what to do to. Not only did we help with training, we helped them get their rankings back on track with our fully managed SEO and marketing service.
Responsive website designIn addition to SEO services, we worked with Ironmongery Online on the creation of a mobile friendly Magento website. This involved migrating Ironmongery Online from their legacy eCommerce system (which wasn’t meeting their needs) to Magento. We then migrated hundreds of categories and thousands of products to their new system.
Bespoke customisation and integrationsOf course, our work didn’t stop there! After re-designing their theme, we customised the site with Amazon, eBay and WordPress integration, one page checkout and bespoke module development. We also ensured their new eCommerce website was optimised for search engines, with unique product copywriting to help overcome any Penguin penalties.
Ongoing digital marketing serviceLike many of our clients, Ironmongery Online enjoyed using our eCommerce development and SEO services so much that they decided to take us on as their digital partner. Since 2012 we’ve provided Ironmongery Online with a bespoke digital marketing package including SEO, blog management, PR, infographic design and social media support.